WPP Scangroup PLC on Tuesday, April 30, released its financial results for the year ended 31 December 2023, recording a profit of Ksh130 million after tax for the Financial Year ending 2023.
WPP Scangroup is the largest marketing and communication group operating in Sub-Saharan Africa using a multi-agency and a multiple-discipline model across all the regions.
“After 7 years of declining growth, in 2023 we changed the tide by registering a 1% gross net revenue growth to KES 2.2 billion. In FY 2023 we recorded an operating profit of KES 269 million excluding restructuring costs,” said Miriam Kaggwa, the Chief Financial Officer.
“We are transforming the business to make it fit, and agile and be true to a future where technology meets creativity. We have built a strong technology stack to support innovation-led growth for our agencies,” she added.