Kenya, a global leader in business, is lagging behind in insurance coverage, with only 8 per cent of households having formal insurance policies as of March 2023. The primary reasons cited are the high cost of premiums and limited awareness of insurance benefits.
However, a new dawn is on the horizon as the CIC Insurance Group unveils its groundbreaking product, EasyBima. This innovative car insurance aims to address the gap in coverage for Kenyans unable to afford annual premiums.
Launched this week, EasyBima offers a seamless online monthly motor insurance coverage with a flexible plan of up to 12 equal monthly installments. The coverage includes protection against accidental damage, theft, fire, third-party liabilities, and various other risks.
“The cover allows clients to spread their comprehensive car insurance premium payments over 12 months in equal monthly payments, easing the financial burden and ensuring greater comfort as they manage priorities in life,” stated CIC Group CEO, Patrick Nyaga.
Fred Ruoro, Managing Director of CIC General Insurance, expressed excitement about the digital-based monthly motor insurance solution, stating, “The platform is thus a real game changer for customers and the market as it will provide clients with a new level of ease without the challenge of paperwork or rigid payment schedules.”
He added, “No longer will our customers have to endure lengthy paperwork or tedious processes. With just a few clicks, they can secure the protection they need, anytime and anywhere.”
EasyBima has lots of good things to help Kenyan drivers. You can pay for your car insurance every month, which gives you lots of extra benefits. These include protecting you if you have to pay extra because of damage to your car, covering you if there's political violence or terrorism, and even protecting your windscreen. It also helps if your car breaks down and needs to be towed, and it covers the entertainment system in your car. Plus, if you have an emergency and need medical help, EasyBima can pay up to Ksh50,000 to help you and your family feel safe.
EasyBima isn't just for some people—it's for everyone who has a private car, no matter where they come from or how much money they have. CIC Insurance Group wants to make sure everyone can get the insurance they need.
And you don't have to go far to get EasyBima—it's right on your phone! With CIC Group's mobile app, you can buy insurance and keep track of everything anytime, day or night. You can also choose to buy insurance through your favourite agent or broker if you prefer.
Paying for EasyBima is easy too. You can use M-Pesa, a popular way to pay with your phone in Kenya. And soon, EasyBima will work with even more ways to pay, so it's easy for even more people to get the insurance they need.
How to Register?
Go to: easybima.cic.co.ke.
Step two: Review the quote and select proceed to process cover.
Step three: Fill in your personal details, including your phone number and email address.
Step four: Fill in your vehicle details and estimated value.
Step Five: Make Payment, download and print the car sticker
