Shamba Shape Up, a show airing on Citizen TV advising farmers on how to grow their revenues, has consistently ranked among the most watched on the station and countrywide.
The show, which is hosted by Tonny Njuguna and Caroline Midimo, averages a weekly viewership of 12 million pairs of eyeballs across East Africa.
According to the show's hosts, the programme aims to show the public that farming is a meaningful endeavor that can deliver handsome returns.
"We do not go alone, we go with our experts. For instance, if you are planting maize, we go with an expert who deals with maize," Njuguna told DW TV in Germany.
"We explain to the farmer about the importance of good seed, how to plant it in the ground and how to take care of it. It goes all the way up to harvesting and up to planting."
Since its launch in 2012, Shamba Shape Up has grown in popularity and has a regular audience in the East African countries of Kenya, Uganda and Tanzania as well as Zambia.
"The biggest achievement is changing livelihoods because when we look back at the farmers who have adapted to the methods we have shown them using our experts and have accepted to change, they have achieved a lot of success," Njuguna, who has been a host of the show since inception, added.
Speaking to Kenyans.co.ke, Citizen TV Production Manager Stanley Ngige alluded the popularity of the show, which airs on Sunday afternoon, to its goal of educating as well as entertaining its viewers.
The station is, however, determined to see the educative aspects of farming trickle down to younger generations by launching a sister show, Kenya's Gold.
Kenya's Gold, which airs on weekdays at 6:00 p.m., is a youthful show whose goal is to elevate youth interest in farming and averages 6 million viewers per show.
"Kenya's Gold addresses matters of Agriculture and it is becoming very popular with young people," Ngige told me in an interview.
"We are looking at changing the perception that only the elderly people who own land are farmers in this country because it is a very scary thing to look at the data that shows that our farmers are aged 70 and above. We are trying to address that gap by helping young people realise they can make money out of Agribusiness."
Check out our full interview with the Citizen TV Production Manager in our flagship newsletter, the Evening Brief.
